District Administration Interview

I haven't been able to post a new blog post in a few weeks due to all the traveling I've been doing and the fact that I was writing posts for other publications.  Here is one of them.  It is a follow up interview to a presentation I did at a District Administration Leadership Summit here in Phoenix.  There is a link to the video of the presentation at the end of this post.  I don't know if the word "invigorating" has ever been used to describe me.  Load mouth yes...invigorating not so much...

Q&A: With Jaime Casap, Senior Education Evangelist, Google

A follow-up to Casap's invigorating September DALI Summit keynote

Publication Date: 

November, 2012

 At the September District Administration Leadership Institute Summit in Phoenix, Ariz., Jaime Casap, chief education evangelist, Google, Inc., in his presentation, got the audience thinking about educational vision and where we need to be with regard to creating a learning environment that brings out the best in every child. We wanted to continue this critical conversation, so we followed up with Casap to find out how districts can jump-start their shift to a technology-pervasive learning environment.

What are three priorities K12 administrators need to make when it comes to technology?

The first would be broadband access. Our education system is preparing students for a world where the internet is ingrained into higher education, business practices, and our daily lives in general. Broadband access lets teachers take advantage of those tools and exposes students to the type of learning and working environment they will encounter in the future.

The second is learning to leverage the power and prevalence of the web to create a learning platform. As educators, we are starting to understand the impact the web can have. Videos, applications, interactive content, and knowledge bases make the world’s information accessible from multiple devices 24/7.  

And the third priority is putting equipment in the hands of teachers and students so they can access the rich content of an ever-expanding web. School administrators need to choose devices that not only give students and faculty access to that content, but that are nearly invisible so that the focus remains on the teaching and learning, not on the technology.

Of all the technologies available for K12, which category do you like the best for schools?

I always look for opportunities to emphasize the potential of the web as a common learning platform. Although some wouldn’t call the web “technology,” I certainly do. There used to be clear lines between technologies. You had hardware, software, applications. More and more, all technology is web-based.

What is one way superintendents and teachers can begin to think differently about facilitating education through technology that would be quick and easy and helpful right out of the gate?

School leaders have to look at technology not just in terms of how it can help transform educational practices and models in the future, but also in how it can help us today. If you can look for just two ways technology can help you do your job better, you will create a pattern of looking for more. Eventually, you will start to see how technology can be a catalyst to transforming education. There are hundreds of way teachers and administrators can quickly use technology and the web to improve their day-to-day work.

Other than DALI and District Administration, which magazines/websites/conferences would you recommend for superintendents and administrators to regularly review/attend?

I think the most important conferences that superintendents and administrators can attend are the local ones in their own backyards. I can’t tell you how many conversations I’ve had with superintendents and principals who ask me for case studies of schools that are doing great things with technology. More often than not, I’m able to introduce them to schools across the street! Getting together with their peers in the same state and talking with each other about what they are doing with technology in education and the web as a learning platform can go a long way!

Watch a video of Jaime Casap's presentation here.

Ghettosuperstar

“Ghetto superstar, that is what you are

Comin' from afar, reachin' for the stars

Run away with me, to another place…”
- Mya

I recently participated in a Google Hangout interview for a podcast from my home office in Phoenix.  On my wall behind my desk, and in clear view of any video call I’m on, hangs big wooden hand made letters.  They spell “GHETTOSUPERSTAR.”  I was asked about it during the interview and I thought the explanation needed a little more context.  The letters were a Father’s Day gift from my creative daughter who lovingly carved them with a table saw.  The project took her weeks to complete and I’m actually surprised, and very thankful, she still has all her fingers. 

I acquired the nickname while I was at Accenture (when it was still called Andersen Consulting).  On many Fridays, I used to write “Jaime rant” emails (before we called them blogs) that I shared with my friends at the firm.  A particular one I wrote, “why I was staying at Andersen,” was a reaction to the number of ‘goodbye’ emails we were all getting from fellow consultants leaving and joining the thousands of start-ups that were booming in the middle of the tech bubble.  I wrote a ‘fake’ email about my decision to stay at the firm and included all the reasons why I decided to stay.  Those I sent it to must have liked it because they forwarded it to their friends and networks.  Before I knew what was happening, it was being read and forwarded by thousands of consultants all over the world.  By Wednesday, the CEO had read it and he decided to forward it to all 70,000 employees with his thoughts on it.  It was a stunning “Jerry Maguire” experience and something I will never forget!  I had to respond to thousands of emails from consultants all over the world.

One of those first email forwards that was passed around and ended up in the inbox of many employees, was from a close friend who added to the forward, “from my friend Jaime Casap, the Ghetto Superstar,” referring to my background and to a song that was hot and all over the radio that summer.  Before I knew it, I started seeing it in emails and hearing it in meetings.

Nicknames come and go (and I had several in my life) but I still use the Ghettosuperstar one because for me,  it has come to symbolize that I should always remember where I came from and how I should always be proud of it.  For the longest time I hid where I came from or how I grew up.  I didn’t lie, I just never talked about it.  I felt people would look at me differently or think of me less if they knew my story.  Speaking to lots of other professionals who grew up like I did, I wasn’t the only one who felt this way.

Whenever I get the chance to talk to a class or a school of students, especially kids growing up in poor urban areas, I take it!  I will always try and make it work (even if we have to do it via video).  Students in these schools get to hear from guest speakers every once in a while at occasions like career days, or parent events.  They get to hear what it takes to be a lawyer, or a doctor, or a firefighter.  They get to listen to how important education is and how hard they have to work if they want to succeed.  I like to talk to them because I am someone who knows exactly what they are going through.  I lived exactly as they live and it’s important for them to hear from "one of their own," to think, "if he made it, then I can also make it!"  

Of course I start with the “what it’s like to work at Google” story.  Students love to hear these stories.  I get a chance to convince them all to go into computer science, engineering, or any of the sciences.  I tell them that if they work hard and get a great education, the payoff in the end will be well worth it.  I do this while I show them slides of people playing volleyball, playing pool, or writing scooters in the office (not something I would recommend by the way – ask me why if you see me).  I get them pretty excited about the possibility of developing a set of skills that create useful applications millions use or solve problems.  Before I start, I always ask them, “how many of you want to be engineers?” It never fails.  Maybe one hand go up, if I’m lucky.  When I’m done, I ask again and all the hands shoot straight up.  One of my favorite memories is of a seven grader who added, “I want to be one RIGHT NOW!”  We need to continue to beat the science drum any chance we get!  We all know the high paying careers of the future will require skills in the sciences.  More importantly, we want to create the entrepreneurs who will create the next 100 million jobs!  These science skills are critical to all our students.

The other reason I talk to students directly is to give them a pep talk.  I believe there are some critical messages they need to hear.  From my own experience, I know they don’t get to hear these messages enough.  I tell them that they should be proud of who they are and where they are from.  I tell them that some folks have low expectations on whether they will succeed and that their motivation should be to prove them wrong.  I tell them that their experiences, what they see in their neighborhood, and the lessons they learn on the street, will all be competitive advantage when they get older.  I tell them that their cultural background will be unique in whatever field they chose to go into.  I tell them that they will have a different perspective, that they will look at problem solving and creativity from a unique point of view.  I tell them to work hard, get a great education, and be successful.  I tell them to go out in the world and be ghetto super stars.